We believe that the primary purposes of any web site is to be a salesperson.
To accomplish this, we teach you how to develop and implement conversion events
throughout your website. A conversion event is a defined outcome of a website visit
that turns a visitor into a customer or new prospect through a determined set of
actions such as:
- Complete a form - results in generating a new lead
- Completing an application - results in generating a new customer
- Purchasing a product - results in new sales revenue
Each conversion action is managed through a series of steps known as a conversion
funnel. Monitoring and measuring the success of the conversion funnel through our
Web ROI services identifies critical
insights into the effectiveness of each conversion action within the website.