Proper reporting is key to increasing the Web analytics adoption throughout
the enterprise.
Our reporting practice starts by defining the audiences. Once defined, we map the
audience role to your KPI’s to determine what data points should be provided and
the frequency of the reporting. Finally, we provide a unique DecisionDashboard designed
to visually and contextually rollup the high-level learnings in an easy-to-digest
package.
Our DecisionDashboard reports include:
- Analysis: Reporting is meaningless if you are unable to draw conclusions from the
data. Our experience measuring online marketing strategies means we can deliver
useful, actionable analysis and identify emerging trends.
- Results: Good data and intelligent review of that data equals results. It also means
you can track those results, learn the most effective online marketing strategies
and tactics, and adjust accordingly to maximize your marketing ROI.
- Recommendations/Next Steps: Clear guidance on how to optimize successes and improve
weaknesses for increased results.