The Internet provides a medium through which practically everything is measurable. But just because something is measurable doesn't mean that it should be.

We provide an implementation plan that fully supports your requirements, by matching your KPIs to the right Web analytics vendor's feature set. The objective is to ensure that by the time your implementation is complete, your organization can get all their KPIs from your Web analytics solution.

Throughout the engagement, key considerations include:

• KPI definitions: identify specific business objectives, metrics required to support the objective, and the level of granularity required to be collected.
• Web analytics provider: we will develop an implementation plan that best leverages your Web analytics tool’s feature set.
• The web site’s structure: we’re prepared to tackle the most complex sites, such as those built in Flash, Ajax and other Web 2.0 technologies.