Move from gut-feel decisions to data driven decisions. We transform all your marketing data into customized analytics dashboards available on-demand via our Focus Point reporting portal. We deliver the intelligence - you focus on making decisions.
Instead of buying multiple pieces of software, trying to learn data analytics on your own or even invest in expensive people resources, just get the lemonade! Our approach to Marketing Analytics creates a one-stop solution for our clients and agency partners who are looking for a customized, full service and highly scalable sales and marketing analytics solution.
The biggest challenge plaguing Marketing today is an overwhelming amount of data. This challenge has created a tremendous amount of manual work for marketing teams and agency teams alike. Worry no more as our analytics specialists remove all of this manual effort so that you can get back to making marketing decisions - not cutting and pasting data together.
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full service analytics solution
"Having Alight as our Analytics Partner & Expert allows us to integrate data from over 100 websites into one comprehensive solution to project trends and monitor benchmarks"
- J. Wait, VP of Digital Marketing
why buy lemons when you can have lemonade
no software to buy or install
Yes, that's right. No new software to buy or install when you partner with us. Our holistic approach utilizes any software, tools, or data processes already in place. After all, we specialize in delivering you actionable marketing intelligence reports built how you want them, when you want them - not make you buy or learn some new software program.
no more cutting and pasting data
custom analytics on-demand
Real people - not machines - provide strategy, implementation guidance and analysis. Our multi-disciplined and experienced analytics teams contain all of the analytics skills and background required to successfully implement and manage your full service analytics solution including:
- Marketing Strategy
- Database Management
- Media Buying
- Custom Report Design
- Campaign Tracking & Measurement
- KPI Development & Monitoring
- Objective Insights & Analysis
dedicated analytics team
Imagine if you didn't have to go searching in multiple folders, spreadsheets or even different computers for your marketing performance data. With our Focus Point solution, we centralize all of your data into a central repository which delivers you from having to create manual reports each and every month saving you huge amounts of time.
all your data together in one place
© 2012 Alight Interactive Inc
