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03/01/2011
Alight Interactive Announces New Client: The University of Kansas Hospital
KANSAS CITY, MO – The University of Kansas Hospital, ranked among America’s best hospital in 6 specialties and one of the nation’s top 50 top heart hospitals, has chosen Alight Interactive to provide marketing measurement and web analytics services.
“We are excited about working with the team at Alight Interactive,” said Tae Kim, The University of Kansas Hospital. “We are working with Alight to gain insights into how our patients and professionals consume the information on our website. The dashboards, insights and analysis Alight provides allows us to continually focus on providing the highest quality online experience for our website visitors.”
“Alight Interactive is proud to be working with The University of Kansas Hospital,” said Michelle Jacobs, Managing Partner of Alight Interactive. “We are looking forward to helping the team at The University of Kansas Hospital to continue to provide a first-rate, informative online experience for their patients and professionals.”
About Alight Interactive:
Alight Interactive is a leading marketing measurement and web analytics agency, supporting advertising agencies and corporate marketing organizations. Specializing in customized tracking and reporting solutions, Alight Interactive joins disparate online and offline marketing, analytics and CRM data for a holistic view of performance and ROI. Established in 2007, Alight works alongside clients to develop marketing measurement tracking strategies, implement robust web analytics and develop customized reporting dashboards, enabling clients to facilitate data-driven marketing decisions.
About The University of Kansas Hospital:
The University of Kansas Hospital is the region's premier academic medical center, providing a full range of care. The hospital is affiliated with the University of Kansas Schools of Medicine, Nursing and Allied Health, and their various leading edge research projects. The constantly growing facility contains 583 staffed beds and serves more than 26,000 inpatients annually. The University of Kansas Hospital’s comprehensive heart program is ranked 37th in the nation by U.S. News & World Report and is housed in the state of the art Center for Advanced Heart Care. Other U.S. News & World Report ranked programs include Ear, Nose and Throat, Kidney Disorders, Urology, Pulmonary and Geriatrics. The cancer program is part of The University of Kansas Cancer Center, based in the region’s largest outpatient cancer facility, the Richard and Annette Bloch Cancer Care Pavilion, located in Westwood, Kansas, 1 ½ miles from the main hospital. The hospital has received Magnet nursing designation, reflecting the quality of care throughout the hospital, an honor awarded to only 3.5 percent of the hospitals nationwide. The hospital also houses the region's only burn center, liver transplant program and the area's only nationally accredited Level I Trauma Center. For more information,visit www.kumed.com
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