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The quest for understanding the latest in technology inspires us to reach new heights. We want to share our passion, vision and ideas, as well as thoughts from our collegues, with the intent of greater understanding and forward thinking for all. In the News Meet the Web Analytics Players "The industry has grown extremely fast over the last few years and if you’re not using it [modern analytics] you’re far behind the curve. Whether online or off, analytics are used to determine where the customer comes from, their behavior within content, and associated conversion." more... Web Analytics Is A Fire Extinguisher "Organizations are overwhelmed by opportunity. Companies are too busy putting out fires to spend the time and money on yet-another opportunity. Especially an opportunity that is so sophisticated that it requires technical, statistical and business people all working together to make the most of it." more... A Few Guiding Principles "If you’re new to web analytics, or the management of web analytics, it’s always helpful to get advice from someone whose been in the industry. Here are a couple of simple principles I’ve found helpful..."more... |
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